Yes it is.

Dogs have a sense of smell that is 10,000 times more sensitive than a human’s nose. Even though shampoos that smell like lavender and mint might smell great to us, to a dog’s sensitive sniffer, they are too heavily perfumed. VetDerm Solutions Super Hydrating & Conditioning Pet Shampoo was designed to clean your pet’s coat without overpowering their sensitive sense of smell.

This depends on how active and dirty your dog gets, dogs can be bathed as often as twice a week as long as you use a gentle shampoo. VetDerm Solutions Super Hydrating & Conditioning Pet Shampoo contains antioxidants and moisturizers, such as green tea, aloe, shea butter, and oatmeal, to gently clean your dog’s coat without drying-out their skin.

Human skin and dog skin have different pH balances. Using a human shampoo will disrupt your dog’s skin pH balance, leaving their skin dry and itchy.